Campus POV
The most reliable format on campus is a real moment, filmed badly, that somebody recognises in one second. Film that. Then break it.
Film the campus bit you would post anyway: roommate, group chat, 8am, the walk out of the wrong lecture hall. Keep the first 70% native. No product, no mention, no setup for one. In the last third, run it through a Dreamina template and let the escalation be the payoff. Every video must use Message 1.
- Scenes
- Roommate · group chat · campus crush · friend-group chaos
- Format
- 9:16 vertical, filmed on a phone
- Structure
- First 70% native, last 30% the Dreamina turn
- Must carry
- Message 1
- Optional
- Message 4 if you name the template on screen
- Surface
- The app, on your phone
The four beats, in order
Film all four, in this order. Do not bring Dreamina in before you are 70% through. Any earlier and the bit stops being a bit.
- 1
Open on the recognisable thing
One second to “this is literally me”. No preamble. Name the situation in the first line of on-screen text.
- 2
Let it be an actual bit
Play it straight for most of the runtime. Real room, real friends, your normal edit. Do not hint that a product is coming.
- 3
Turn it with Dreamina
At roughly 70%, escalate. Make the roommate the final boss, the dorm floor a reality-TV trailer, the group chat a horror film. The template is the punchline, not the subject.
- 4
Say what it was
One line naming the template. This is the beat that converts, and the one most often lost in the edit.
Top samples from Dreamina's reference library for this direction. Dorm and roommate content is the strongest format in the whole set.
- Roommate / dorm, best sample
- 37.8M views
- Roommate / dorm, second sample
- 21.0M views
- Why it travels
- Roommate drama plus caption jokes plus an oversized reaction
- 01The recognisable moment, in the first second, in your own words.
- 02A stretch played completely straight, with no product in frame.
- 03The turn: the Dreamina template running, on screen, on your phone.
- 04The escalated version, held long enough to land.
- 05One line naming the template you used.
- Keep the first 70% native. Your normal opening, your normal edit, your normal voice.
- Use the AI moment as the joke's escalation.
- Say the template's name out loud or on screen, once.
- Do not open on the app. A video that starts with a product gets watched like an ad.
- Do not tour the interface. Nobody watches a settings screen.
- Do not write it out. If you would not say the line to a friend, cut it.
Message, hooks, CTA
Your brief says which message you must use. Full copy is below. Say it in your own words. Hooks and CTAs come from Dreamina's own example lines. Use them as written, or rewrite them in your voice.
No learning curve
One photo in. A whole video out.
There is no prompt to write and no tool to learn. Open Dreamina, pick a template someone already built, drop in one photo or one clip, and it hands you back a finished video. The people who make the best AI content are not the ones who know the most about AI. They are the ones who had a funny idea and forty seconds.
All of it on your phone
Message 2Made between classes. Posted from the same spot.
Nothing here goes near a laptop. You shoot it on your phone, you make it on your phone, and it comes out vertical and ready to post. That is the difference between an idea you had in the stands and an idea you meant to make later and never did. Dreamina is built for the four minutes you actually have.
Your normal footage, cinematic
Message 3The photos you already have, as something that looks made.
A camera-roll photo dump becomes a trailer. A fit check becomes a campaign. A walk to class becomes a movie scene. Dreamina does the part you cannot do on your phone — the grade, the motion, the poster type, the look of something that had a budget — to footage you shot in a hallway on the way to a lecture.
Tap the same template
Message 4See it, remix it, post yours.
Every result on Dreamina is copyable. If you saw something and thought “how did they do that”, the answer is a template, and it is one tap away. The library follows whatever is going viral this week, so the absurd effect you are watching today is one you can be using tonight.
First 3 seconds, on camera or as on-screen text. Start mid-thought. Do not say “hey guys”.
- “POV: your roommate says she's low maintenance.”
- “When your dorm floor becomes a whole reality show.”
- “My roommate as the final boss.”
- “When the group chat finally chooses a plan.”
- “POV: you made eye contact with your campus crush once.”
- “If my friend group starred in a teen drama.”
- “Me pretending college is going exactly as planned.”
- “First week of classes vs. what actually happened.”
Use in the caption or as the last line. Name the template you used. Tell viewers to tap the tracking link in your bio.
- “Made this on Dreamina in like two minutes. Same template's in my bio.”
- “Try this template on Dreamina and send me your roommate's version.”
- “This is the template. Go ruin your own roommate with it. Link in bio.”
- “Tag the roommate. I'll wait.”
- “Tell me your dorm story in the comments and I'll make it into one of these.”
- “Which one of your friends is the final boss? Make theirs on Dreamina.”
Deliverables and requirements
The same for all four briefs, and repeated on every brief page. Where your brief adds a requirement, like Brief 02's same-day posting, the brief wins.
Primary deliverable
- Vertical video
- 9:16, posted on the channels named in your agreement. TikTok leads this campaign. Instagram is second.
- The app, in use
- Show Dreamina running on a phone. A finished result with no visible origin does not do this campaign's job.
- At least one message
- Use a minimum of one message from the bank in every video. Your brief names which one is mandatory.
- Name the template
- On screen or in the caption. A viewer cannot copy what they cannot name.
Posting and tracking
- Collab or credit
- Invite Dreamina as a collaborator on Instagram Reels, or tag Dreamina as the featured tool. Confirm the exact handle with your Unisong contact before you post.
- Link and pinned comment
- Put the tracking link in your bio or link-in-bio tool and/or the caption, and pin a comment pointing at it. The caption has to tell viewers to use it.
- Posting window
- Set in your individual agreement. Brief 02 also asks for same-day posting, because the timing is that brief's message.
Rights and terms
- Raw and clean files
- Deliver the raw footage and a clean version with no burned-in captions. The campaign re-edits selected content, and text baked into the export cannot be re-cut.
- Paid amplification
- Selected videos run as paid media. Arrange whitelisting on your account with your Unisong contact.
- Usage rights
- Scope and duration are set in your individual agreement. Nothing on this page overrides it.
Two rules
Like you
Shoot it the way you shoot everything else. Keep the campus in frame and let the comments be real. Content that does not sound like your channel will not perform on your channel.
Like Dreamina
Fun, fast, and copyable. Do not present Dreamina as a professional tool. It is the thing that turned a normal Tuesday into something worth posting, in the time it took to walk across campus.
Polished, ad-shaped content. Do not explain how the technology works — the source brief is explicit about that. Past those two, go as strange as you like. Nothing here is a template for the video itself.
About Dreamina
Dreamina makes AI video on a phone. Pick a template, drop in one photo or one clip, and it hands back a finished piece: a video, a poster, a cinematic edit, an avatar. There is no prompt to write and nothing to learn. The people this launch is aimed at are not sitting down to make something. They are between classes with four minutes.
See the full write-up on the overview- Product
- Dreamina
- Surfaces
- iOS and Android
- Campaign focus
- The app, on a phone. Not the web version
- What you make
- AI video from a photo, template remixes, posters and covers, AI avatars, cinematic edits
- One-liner
- One photo in. A whole video out.
- Market
- United States
Everything else, one page up
Your brief page has everything you need to shoot. The overview holds the longer version if you want it.