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Dreamina × Unisong · US app launch

One photo in. A whole video out.

This launch has four briefs: campus POV, game day, main character, and absurd templates. Each brief is one page. Use it to plan and shoot. This page covers what all four share: the product, the goal, the messages, and the terms.

iOS · Android9:16 · TikTok first, Instagram secondUS campuses · Gen Z creators
The product

About the product

Dreamina makes AI video on a phone. Pick a template, drop in one photo or one clip, and it hands back a finished piece: a video, a poster, a cinematic edit, an avatar. There is no prompt to write and nothing to learn. The people this launch is aimed at are not sitting down to make something. They are between classes with four minutes.

The old way: a laptop, a prompt, and an afternoon
  1. Find a tool

    Most AI video runs on a desktop, behind a sign-up.
  2. Guess at a prompt

    Write it, run it, get it wrong, rewrite it.
  3. Move it to your phone

    Export, transfer, crop to vertical, then post.

Dreamina does all three in one app. The template is the prompt, the phone is the machine, and the output is already vertical.

Product
Dreamina
Surfaces
iOS and Android
Campaign focus
The app, on a phone. Not the web version
What you make
AI video from a photo, template remixes, posters and covers, AI avatars, cinematic edits
One-liner
One photo in. A whole video out.
Market
United States
What it is for

Give anyone with a phone and a photo the output that used to need a desktop tool, an afternoon, and knowing what to type.

Free to try, and fast

New users get a daily free allowance. Onboarding is built to produce a first result within about three minutes of opening the app. You can say both on camera. They are what makes “go try it” a reasonable ask.

Campaign goal

Get one viewer to make one too

This is the US launch. Your job is a download and a first try. Nobody installs an app because a video was good. They install it because they can see themselves making that exact video in the next ten minutes. Show the making, not just the result. Name the template so it can be found.

Show it happening on the phone

Put the screen on camera. A finished clip with no visible origin looks commissioned, not copyable.

Stay native for the first 70%

Open on the real moment and let it run. Bring Dreamina in at the last third, where it reads as a punchline instead of an ad break.

Name the template

Say which template you used. Viewers cannot copy what they cannot name, and copying is the mechanic this launch runs on.

Where it runs
Market
United States, campus-first
Platforms
TikTok and Instagram. TikTok leads
Message bank

Four messages. Every video carries at least one.

These are the four things viewers should remember. Your brief says which one you must use, and it repeats the full copy. You can combine them. Do not replace them with your own version.

No learning curve

Message 1

One photo in. A whole video out.

There is no prompt to write and no tool to learn. Open Dreamina, pick a template someone already built, drop in one photo or one clip, and it hands you back a finished video. The people who make the best AI content are not the ones who know the most about AI. They are the ones who had a funny idea and forty seconds.

Mandatory in Brief 01

All of it on your phone

Message 2

Made between classes. Posted from the same spot.

Nothing here goes near a laptop. You shoot it on your phone, you make it on your phone, and it comes out vertical and ready to post. That is the difference between an idea you had in the stands and an idea you meant to make later and never did. Dreamina is built for the four minutes you actually have.

Mandatory in Brief 02

Your normal footage, cinematic

Message 3

The photos you already have, as something that looks made.

A camera-roll photo dump becomes a trailer. A fit check becomes a campaign. A walk to class becomes a movie scene. Dreamina does the part you cannot do on your phone — the grade, the motion, the poster type, the look of something that had a budget — to footage you shot in a hallway on the way to a lecture.

Mandatory in Brief 03

Tap the same template

Message 4

See it, remix it, post yours.

Every result on Dreamina is copyable. If you saw something and thought “how did they do that”, the answer is a template, and it is one tap away. The library follows whatever is going viral this week, so the absurd effect you are watching today is one you can be using tonight.

Mandatory in Brief 04
Applies to all four briefs

Deliverables and requirements

The same for all four briefs, and repeated on every brief page. Where your brief adds a requirement, like Brief 02's same-day posting, the brief wins.

Primary deliverable

Vertical video
9:16, posted on the channels named in your agreement. TikTok leads this campaign. Instagram is second.
The app, in use
Show Dreamina running on a phone. A finished result with no visible origin does not do this campaign's job.
At least one message
Use a minimum of one message from the bank in every video. Your brief names which one is mandatory.
Name the template
On screen or in the caption. A viewer cannot copy what they cannot name.

Posting and tracking

Collab or credit
Invite Dreamina as a collaborator on Instagram Reels, or tag Dreamina as the featured tool. Confirm the exact handle with your Unisong contact before you post.
Link and pinned comment
Put the tracking link in your bio or link-in-bio tool and/or the caption, and pin a comment pointing at it. The caption has to tell viewers to use it.
Posting window
Set in your individual agreement. Brief 02 also asks for same-day posting, because the timing is that brief's message.

Rights and terms

Raw and clean files
Deliver the raw footage and a clean version with no burned-in captions. The campaign re-edits selected content, and text baked into the export cannot be re-cut.
Paid amplification
Selected videos run as paid media. Arrange whitelisting on your account with your Unisong contact.
Usage rights
Scope and duration are set in your individual agreement. Nothing on this page overrides it.
Creative direction

Two rules

Like you

Shoot it the way you shoot everything else. Keep the campus in frame and let the comments be real. Content that does not sound like your channel will not perform on your channel.

Like Dreamina

Fun, fast, and copyable. Do not present Dreamina as a professional tool. It is the thing that turned a normal Tuesday into something worth posting, in the time it took to walk across campus.

Avoid

Polished, ad-shaped content. Do not explain how the technology works — the source brief is explicit about that. Past those two, go as strange as you like. Nothing here is a template for the video itself.

Hooks and CTAs

The hooks and CTAs on each brief page come from Dreamina's own example lines. Pick one, then say it the way you would actually say it.