Game day & social scene
This brief has the best raw material and the least patience for it. Game day already looks cinematic. Finish it before the day is over.
Shoot a real game day or campus social event: tailgate, student section, cheer practice, a greek event, the fit check before any of it. Make the finished piece on your phone, on site. Post it while the day is still happening. Every video must use Message 2 — the point you are proving is that none of this needed a laptop.
- Scenes
- Game day · tailgate · student section · cheer and dance · greek events
- Format
- 9:16 vertical, filmed on a phone
- Timing
- Made and posted on the day, from where you shot it
- Must carry
- Message 2
- Optional
- Message 3 if the edit is doing the cinematic lift
- Surface
- The app, on your phone
Where to shoot it
Pick one. These are the settings this brief was scoped around. Most creators booked here have access to several in a single day.
Game day and the student section
The rivalry game, the walk in, the crowd. Shoot wide enough that the crowd is in it. Group energy is the one thing a solo creator cannot fake.
- Creators
- Student athletes, football and basketball creators, student-section regulars
- Lead with
- Message 2, then 3
Tailgate and pre-game
Parking lots, fits, the friend group assembling. The most repeatable setting in the brief, because it happens every home weekend. An AI trailer treatment reads as celebration here, not as effect.
- Creators
- Campus trendsetters, greek life creators, friend-group accounts
- Lead with
- Message 2
Cheer and dance team
Practice and sideline. Rehearsal footage repeats by design, which makes it good raw material: the same eight counts, treated differently, is a different piece each time.
- Creators
- Cheer, dance team and drill team creators
- Lead with
- Message 2, then 3
Greek events and campus social life
Formals, mixers, philanthropy events, the getting-ready hour. Shoot the room and the group, not the individual. Brief 03 has the individual covered.
- Creators
- Sorority and fraternity creators, campus event creators
- Lead with
- Message 2
Read this before you script. Game-day samples sit below the POV and aesthetic formats on median views. This brief exists for the look and the group energy, not the numbers.
- Median views vs. other directions
- Below Brief 01 and Brief 03
- What it does supply
- Group scale, US campus atmosphere, visual impact
- How to use that
- Treat it as the campaign's best-looking material, not its viral engine
- 01The scene at its loudest, wide enough to show the group.
- 02You in it, so the video has somebody to follow.
- 03The phone doing the work, on site. This beat is what proves Message 2.
- 04The finished piece, played back where you shot it.
- 05One line naming the template you used.
- Shoot wide enough to get the crowd and the group in frame.
- Make it and post it on the day. The timing is the message.
- Keep the treatment on top of real footage.
- Do not shoot this as a solo piece to camera. That is Brief 03.
- Do not put school logos, marks or licensed team assets in frame without the right to post them.
- Do not run the treatment so heavy that the real day disappears under it.
Message, hooks, CTA
Your brief says which message you must use. Full copy is below. Say it in your own words. Hooks and CTAs come from Dreamina's own example lines. Use them as written, or rewrite them in your voice.
All of it on your phone
Made between classes. Posted from the same spot.
Nothing here goes near a laptop. You shoot it on your phone, you make it on your phone, and it comes out vertical and ready to post. That is the difference between an idea you had in the stands and an idea you meant to make later and never did. Dreamina is built for the four minutes you actually have.
No learning curve
Message 1One photo in. A whole video out.
There is no prompt to write and no tool to learn. Open Dreamina, pick a template someone already built, drop in one photo or one clip, and it hands you back a finished video. The people who make the best AI content are not the ones who know the most about AI. They are the ones who had a funny idea and forty seconds.
Your normal footage, cinematic
Message 3The photos you already have, as something that looks made.
A camera-roll photo dump becomes a trailer. A fit check becomes a campaign. A walk to class becomes a movie scene. Dreamina does the part you cannot do on your phone — the grade, the motion, the poster type, the look of something that had a budget — to footage you shot in a hallway on the way to a lecture.
Tap the same template
Message 4See it, remix it, post yours.
Every result on Dreamina is copyable. If you saw something and thought “how did they do that”, the answer is a template, and it is one tap away. The library follows whatever is going viral this week, so the absurd effect you are watching today is one you can be using tonight.
First 3 seconds, on camera or as on-screen text. Start mid-thought. Do not say “hey guys”.
- “Turning our game day into an AI movie trailer.”
- “POV: the campus main characters get their own TV show.”
- “What if my friend group starred in a teen drama?”
- “Game day fit check turned into an AI fashion campaign.”
- “Cheer practice, but everyone looks like the main character.”
Use in the caption or as the last line. Name the template you used. Tell viewers to tap the tracking link in your bio.
- “Made this in the stands before the third quarter. Template's in my bio.”
- “Your school's next. Make yours on Dreamina.”
- “Send this to whoever you'd cast as the villain.”
- “Tag your section. Then go make your own on Dreamina.”
Deliverables and requirements
The same for all four briefs, and repeated on every brief page. Where your brief adds a requirement, like Brief 02's same-day posting, the brief wins.
Primary deliverable
- Vertical video
- 9:16, posted on the channels named in your agreement. TikTok leads this campaign. Instagram is second.
- The app, in use
- Show Dreamina running on a phone. A finished result with no visible origin does not do this campaign's job.
- At least one message
- Use a minimum of one message from the bank in every video. Your brief names which one is mandatory.
- Name the template
- On screen or in the caption. A viewer cannot copy what they cannot name.
Posting and tracking
- Collab or credit
- Invite Dreamina as a collaborator on Instagram Reels, or tag Dreamina as the featured tool. Confirm the exact handle with your Unisong contact before you post.
- Link and pinned comment
- Put the tracking link in your bio or link-in-bio tool and/or the caption, and pin a comment pointing at it. The caption has to tell viewers to use it.
- Posting window
- Set in your individual agreement. Brief 02 also asks for same-day posting, because the timing is that brief's message.
Rights and terms
- Raw and clean files
- Deliver the raw footage and a clean version with no burned-in captions. The campaign re-edits selected content, and text baked into the export cannot be re-cut.
- Paid amplification
- Selected videos run as paid media. Arrange whitelisting on your account with your Unisong contact.
- Usage rights
- Scope and duration are set in your individual agreement. Nothing on this page overrides it.
Two rules
Like you
Shoot it the way you shoot everything else. Keep the campus in frame and let the comments be real. Content that does not sound like your channel will not perform on your channel.
Like Dreamina
Fun, fast, and copyable. Do not present Dreamina as a professional tool. It is the thing that turned a normal Tuesday into something worth posting, in the time it took to walk across campus.
Polished, ad-shaped content. Do not explain how the technology works — the source brief is explicit about that. Past those two, go as strange as you like. Nothing here is a template for the video itself.
About Dreamina
Dreamina makes AI video on a phone. Pick a template, drop in one photo or one clip, and it hands back a finished piece: a video, a poster, a cinematic edit, an avatar. There is no prompt to write and nothing to learn. The people this launch is aimed at are not sitting down to make something. They are between classes with four minutes.
See the full write-up on the overview- Product
- Dreamina
- Surfaces
- iOS and Android
- Campaign focus
- The app, on a phone. Not the web version
- What you make
- AI video from a photo, template remixes, posters and covers, AI avatars, cinematic edits
- One-liner
- One photo in. A whole video out.
- Market
- United States
Everything else, one page up
Your brief page has everything you need to shoot. The overview holds the longer version if you want it.