Main character
The steadiest format in the reference library, and the one that needs the least explaining: content about looking good, that makes the viewer want to make one.
Make the content you already make: GRWM, a photo dump, a fit check, the walk across campus. Then let Dreamina finish it as something that looks produced — an AI poster, a cinematic walk, a trailer cut of your week, an AI yearbook page. Every video must use Message 3. Show the source footage as well as the result. A viewer has to see that it started as an ordinary phone photo.
- Scenes
- GRWM · photo dump · fit check · campus walk · getting ready
- Format
- 9:16 vertical, filmed on a phone
- Structure
- Show the source material, then the finished version
- Must carry
- Message 3
- Optional
- Message 1 if you show how little it took
- Surface
- The app, on your phone
Where to shoot it
Pick one and shoot it the way you always do. This brief is not asking for a new format. It is asking what your existing format looks like once it has been finished.
Photo dump, as a trailer
A week of camera-roll photos, cut as a film trailer with type and grade. The easiest thing in the brief to shoot: the footage already exists and the work is all in the finish.
- Creators
- Lifestyle creators, campus vloggers, photo-dump accounts
- Lead with
- Message 3
GRWM and the fit check
Get ready as normal, then turn the last fit into a campaign image or a poster. Keep the bathroom mirror in the cut. The contrast between it and the finished piece is the argument.
- Creators
- Fashion, beauty and OOTD creators
- Lead with
- Message 3, then 1
The campus walk
A walk to class, treated as a movie scene. Pick boring source material on purpose. The more ordinary the original clip, the more visible the finish.
- Creators
- Campus lifestyle creators, student vloggers
- Lead with
- Message 3
AI yearbook and posters
Portraits rendered as a yearbook page, a magazine cover, a film poster. Shoot it with a group. A viewer immediately wants to see their own friends in the same layout.
- Creators
- Student creators, friend-group accounts, sorority creators
- Lead with
- Message 3
Aesthetic and main-character formats are the most reliable thing in the reference set. They perform without a joke landing, and they are the easiest for a viewer to picture themselves copying.
- Best sample in this direction
- 27.6M views
- Why it repeats
- Aspiration, not comedy. It does not need a punchline to work
- Strongest sub-format
- Photo dump and GRWM, treated as a trailer or poster
Four of the samples behind the numbers above. Watch them for register and pacing. Do not copy them shot for shot.
- 01The source material, plainly: the phone photo, the mirror, the ordinary clip.
- 02The app doing the work, on screen.
- 03The finished version, held long enough to look at properly.
- 04You reacting to it. The reaction is what a viewer copies.
- 05One line naming the template you used.
- Show the source material. Without a before, the after is just a nice image.
- Use footage you shot this week, so the register stays yours.
- Hold the finished piece on screen. This brief is asking to be looked at.
- Do not use stock or borrowed photography. It has to be your camera roll.
- Do not over-narrate. This one carries on looking good, not on explaining.
- Do not skip naming the template. Aspiration with no route to copy it converts nothing.
Message, hooks, CTA
Your brief says which message you must use. Full copy is below. Say it in your own words. Hooks and CTAs come from Dreamina's own example lines. Use them as written, or rewrite them in your voice.
Your normal footage, cinematic
The photos you already have, as something that looks made.
A camera-roll photo dump becomes a trailer. A fit check becomes a campaign. A walk to class becomes a movie scene. Dreamina does the part you cannot do on your phone — the grade, the motion, the poster type, the look of something that had a budget — to footage you shot in a hallway on the way to a lecture.
No learning curve
Message 1One photo in. A whole video out.
There is no prompt to write and no tool to learn. Open Dreamina, pick a template someone already built, drop in one photo or one clip, and it hands you back a finished video. The people who make the best AI content are not the ones who know the most about AI. They are the ones who had a funny idea and forty seconds.
All of it on your phone
Message 2Made between classes. Posted from the same spot.
Nothing here goes near a laptop. You shoot it on your phone, you make it on your phone, and it comes out vertical and ready to post. That is the difference between an idea you had in the stands and an idea you meant to make later and never did. Dreamina is built for the four minutes you actually have.
Tap the same template
Message 4See it, remix it, post yours.
Every result on Dreamina is copyable. If you saw something and thought “how did they do that”, the answer is a template, and it is one tap away. The library follows whatever is going viral this week, so the absurd effect you are watching today is one you can be using tonight.
First 3 seconds, on camera or as on-screen text. Start mid-thought. Do not say “hey guys”.
- “My campus photo dump but cinematic.”
- “Turning my first week fits into AI posters.”
- “My normal campus walk as a movie scene.”
- “GRWM, then Dreamina made me the main character.”
- “AI yearbook: college edition.”
Use in the caption or as the last line. Name the template you used. Tell viewers to tap the tracking link in your bio.
- “Same template's in my bio. Go make your yearbook page.”
- “Drop a photo into this template on Dreamina and watch what it does.”
- “Your camera roll is already good enough for this. Link in bio.”
- “Send this to whoever you'd put on the cover.”
- “Tag your friends so they can make theirs before formal.”
Deliverables and requirements
The same for all four briefs, and repeated on every brief page. Where your brief adds a requirement, like Brief 02's same-day posting, the brief wins.
Primary deliverable
- Vertical video
- 9:16, posted on the channels named in your agreement. TikTok leads this campaign. Instagram is second.
- The app, in use
- Show Dreamina running on a phone. A finished result with no visible origin does not do this campaign's job.
- At least one message
- Use a minimum of one message from the bank in every video. Your brief names which one is mandatory.
- Name the template
- On screen or in the caption. A viewer cannot copy what they cannot name.
Posting and tracking
- Collab or credit
- Invite Dreamina as a collaborator on Instagram Reels, or tag Dreamina as the featured tool. Confirm the exact handle with your Unisong contact before you post.
- Link and pinned comment
- Put the tracking link in your bio or link-in-bio tool and/or the caption, and pin a comment pointing at it. The caption has to tell viewers to use it.
- Posting window
- Set in your individual agreement. Brief 02 also asks for same-day posting, because the timing is that brief's message.
Rights and terms
- Raw and clean files
- Deliver the raw footage and a clean version with no burned-in captions. The campaign re-edits selected content, and text baked into the export cannot be re-cut.
- Paid amplification
- Selected videos run as paid media. Arrange whitelisting on your account with your Unisong contact.
- Usage rights
- Scope and duration are set in your individual agreement. Nothing on this page overrides it.
Two rules
Like you
Shoot it the way you shoot everything else. Keep the campus in frame and let the comments be real. Content that does not sound like your channel will not perform on your channel.
Like Dreamina
Fun, fast, and copyable. Do not present Dreamina as a professional tool. It is the thing that turned a normal Tuesday into something worth posting, in the time it took to walk across campus.
Polished, ad-shaped content. Do not explain how the technology works — the source brief is explicit about that. Past those two, go as strange as you like. Nothing here is a template for the video itself.
About Dreamina
Dreamina makes AI video on a phone. Pick a template, drop in one photo or one clip, and it hands back a finished piece: a video, a poster, a cinematic edit, an avatar. There is no prompt to write and nothing to learn. The people this launch is aimed at are not sitting down to make something. They are between classes with four minutes.
See the full write-up on the overview- Product
- Dreamina
- Surfaces
- iOS and Android
- Campaign focus
- The app, on a phone. Not the web version
- What you make
- AI video from a photo, template remixes, posters and covers, AI avatars, cinematic edits
- One-liner
- One photo in. A whole video out.
- Market
- United States
Everything else, one page up
Your brief page has everything you need to shoot. The overview holds the longer version if you want it.