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04
Brief 04 of 4

Absurd templates

Every other brief hides the tool until the last third. This one leads with it. An effect nobody can explain is a question, and the template is the answer.

Your assignment

Pick a template from the top of the list below and make the strangest legible thing you can with it. Every video must use Message 4. Make a viewer want the same template and know how to get it. Favour effects that cannot be mistaken for a phone filter — this brief is also what teaches the audience what Dreamina does.

Template families
Age and time · transformation · impossible transitions · world swap
Format
9:16 vertical, filmed on a phone
Structure
Lead with the effect. Explain nothing until it has landed
Must carry
Message 4
Optional
Message 1 if you show how few steps it took
Surface
The app, on your phone
Suggested content

Four template families, in priority order

Pick from the top. The higher families are the ones a viewer cannot explain away as a filter, which is what makes them worth copying.

1

Transformation

Turn a person or a room into something else: the roommate as a final boss, the friend group as game characters, a hallway as a fantasy world. The strongest family, because the source and the result are both recognisable.

2

Age and time

Age filters and time jumps. Instantly legible and endlessly repeatable. The family most likely to pull a duet or a stitch rather than just a like.

3

Impossible transitions

Cuts that could not have been filmed: a room turning inside out, a walk that changes season mid-step. These read as craft, not as a filter.

4

World swap

Relocate the ordinary setting. A dorm room as a film set, a lecture hall as an arena, a parking lot as a city. Cheapest of the four to shoot: the source clip can be anything.

What the reference library shows

This direction is the client's chosen vehicle for teaching the audience what the product does, and the one flagged for paid amplification. The effects are strange enough that they need the tool explained. That is the job.

Role in the campaign
Show what Dreamina can actually do
Why it converts
The effect is inexplicable, so the template is the answer
Amplification
This direction feeds the campaign's boost pool
Your video must include
  1. 01The effect, in the first second, with no setup.
  2. 02The source clip, so a viewer can see what it started as.
  3. 03The app running the template, on screen.
  4. 04The result at full length, uncut.
  5. 05One line naming the template you used.
Do
  • Lead with the effect. This is the one brief where the product opens the video.
  • Show the source clip, so the transformation has something to be measured against.
  • Pick effects that could not be a phone filter.
Do not
  • Do not run an effect so busy the source is unreadable. A viewer has to see what changed.
  • Do not use a real person's likeness without their say-so, and never for a transformation that could embarrass them.
  • Do not explain the technology. Name the template and stop.
What to say

Message, hooks, CTA

Your brief says which message you must use. Full copy is below. Say it in your own words. Hooks and CTAs come from Dreamina's own example lines. Use them as written, or rewrite them in your voice.

Tap the same template

Message 4

See it, remix it, post yours.

Every result on Dreamina is copyable. If you saw something and thought “how did they do that”, the answer is a template, and it is one tap away. The library follows whatever is going viral this week, so the absurd effect you are watching today is one you can be using tonight.

Optional, where they fit

No learning curve

Message 1

One photo in. A whole video out.

There is no prompt to write and no tool to learn. Open Dreamina, pick a template someone already built, drop in one photo or one clip, and it hands you back a finished video. The people who make the best AI content are not the ones who know the most about AI. They are the ones who had a funny idea and forty seconds.

All of it on your phone

Message 2

Made between classes. Posted from the same spot.

Nothing here goes near a laptop. You shoot it on your phone, you make it on your phone, and it comes out vertical and ready to post. That is the difference between an idea you had in the stands and an idea you meant to make later and never did. Dreamina is built for the four minutes you actually have.

Your normal footage, cinematic

Message 3

The photos you already have, as something that looks made.

A camera-roll photo dump becomes a trailer. A fit check becomes a campaign. A walk to class becomes a movie scene. Dreamina does the part you cannot do on your phone — the grade, the motion, the poster type, the look of something that had a budget — to footage you shot in a hallway on the way to a lecture.

Suggested hooks

First 3 seconds, on camera or as on-screen text. Start mid-thought. Do not say “hey guys”.

Lead with the effect
  • “I turned my dorm into a fantasy movie.”
  • “If my college life was a video game.”
  • “Turning a normal hallway into an AI cinematic universe.”
Cast your friends
  • “My friend group as movie characters.”
  • “My roommate as the final boss.”
Suggested CTAs

Use in the caption or as the last line. Name the template you used. Tell viewers to tap the tracking link in your bio.

Hand over the template
  • “Template's named in the caption. Go break your own dorm room.”
  • “This is one template and one photo. Link in bio, go find out.”
  • “Make yours on Dreamina and tag me. I want to see the worst one.”
Answer the comment before it arrives
  • “Before anyone asks: Dreamina, this exact template, link in bio.”
  • “Yes it's one app. Yes it's free to try. Link in bio.”
Applies to all four briefs

Deliverables and requirements

The same for all four briefs, and repeated on every brief page. Where your brief adds a requirement, like Brief 02's same-day posting, the brief wins.

Primary deliverable

Vertical video
9:16, posted on the channels named in your agreement. TikTok leads this campaign. Instagram is second.
The app, in use
Show Dreamina running on a phone. A finished result with no visible origin does not do this campaign's job.
At least one message
Use a minimum of one message from the bank in every video. Your brief names which one is mandatory.
Name the template
On screen or in the caption. A viewer cannot copy what they cannot name.

Posting and tracking

Collab or credit
Invite Dreamina as a collaborator on Instagram Reels, or tag Dreamina as the featured tool. Confirm the exact handle with your Unisong contact before you post.
Link and pinned comment
Put the tracking link in your bio or link-in-bio tool and/or the caption, and pin a comment pointing at it. The caption has to tell viewers to use it.
Posting window
Set in your individual agreement. Brief 02 also asks for same-day posting, because the timing is that brief's message.

Rights and terms

Raw and clean files
Deliver the raw footage and a clean version with no burned-in captions. The campaign re-edits selected content, and text baked into the export cannot be re-cut.
Paid amplification
Selected videos run as paid media. Arrange whitelisting on your account with your Unisong contact.
Usage rights
Scope and duration are set in your individual agreement. Nothing on this page overrides it.
Creative direction

Two rules

Like you

Shoot it the way you shoot everything else. Keep the campus in frame and let the comments be real. Content that does not sound like your channel will not perform on your channel.

Like Dreamina

Fun, fast, and copyable. Do not present Dreamina as a professional tool. It is the thing that turned a normal Tuesday into something worth posting, in the time it took to walk across campus.

Avoid

Polished, ad-shaped content. Do not explain how the technology works — the source brief is explicit about that. Past those two, go as strange as you like. Nothing here is a template for the video itself.

The product

About Dreamina

Dreamina makes AI video on a phone. Pick a template, drop in one photo or one clip, and it hands back a finished piece: a video, a poster, a cinematic edit, an avatar. There is no prompt to write and nothing to learn. The people this launch is aimed at are not sitting down to make something. They are between classes with four minutes.

See the full write-up on the overview
Product
Dreamina
Surfaces
iOS and Android
Campaign focus
The app, on a phone. Not the web version
What you make
AI video from a photo, template remixes, posters and covers, AI avatars, cinematic edits
One-liner
One photo in. A whole video out.
Market
United States
More on the overview

Everything else, one page up

Your brief page has everything you need to shoot. The overview holds the longer version if you want it.

What Dreamina isThe product, what it replaces, and the facts about it.
The full message bankAll four messages, and which brief carries which.
Campaign goalWhat a working video does, and where the campaign runs.
Previous brief03 Main character